Job Description

Account Director (B2B)

Who We Are

Interdependence is the most effective, innovative, and optimized public relations, communication, and integrated marketing solutions firm. Powered by proprietary technology, we serve brands, CMOs, founders, and entrepreneurs to enhance the quality of their businesses and their lives. We have nearly 100 full-time team members across the country and are rapidly growing. Interdependence was named a "Top PR Agency to Look Out For in 2022" by the International Business Times.

At Interdependence, we have an unwavering commitment to fostering a collaborative and performance-driven work environment. Employees are encouraged to innovate and share ideas openly and are provided with ample opportunities for professional growth. Our focus on work-life balance ensures a healthy and fulfilling lifestyle, while our dedication to delivering exceptional results for clients across various industries – including consumer brands, travel, entertainment, tech, B2B, healthcare, and professional services – instills a sense of pride and accomplishment in every team member. With a dynamic and inclusive culture that values diversity of thought and fosters creativity, Interdependence stands as a beacon of excellence.

Position Overview

We are seeking an experienced and dynamic Account Director to join our B2B team. The Account Director will play a critical role in developing and executing comprehensive public relations strategies for our B2B clients. This individual will be responsible for managing client relationships, leading account teams, and ensuring the successful delivery of high-quality PR campaigns.

Key Responsibilities

• Client Management: Serve as the primary point of contact for B2B clients, building and maintaining strong relationships, understanding their business objectives, and providing strategic counsel.
• Strategy Development: Develop and implement innovative PR strategies that align with clients' business goals, leveraging industry insights and best practices.
• Team Leadership: Lead and mentor account teams, fostering a collaborative and high-performing environment. Provide guidance and support to junior staff.
• Campaign Execution: Oversee the execution of PR campaigns, ensuring timely delivery of projects, high-quality work, and measurable results. Manage budgets and resources effectively.
• Media Relations: Develop and maintain relationships with key media contacts. Secure media coverage and manage media inquiries on behalf of clients.
• Content Creation: Oversee the development of compelling content, including press releases, articles, case studies, and social media posts.
• Reporting & Analysis: Track and analyze campaign performance, providing clients with regular updates and actionable insights. Use data to refine strategies and improve outcomes.
• New Business Development: Contribute to new business initiatives, including proposal development, presentations, and pitching to prospective clients.

Qualifications

• Experience: Minimum of 10 years of experience in public relations, with a large portion of that in an agency setting. Internal PR experience in a tech company or a startup is a valuable plus. For a Senior Director role, a minimum of 12 years is required.
• Team Leadership: Minimum of 5 years in a team leadership role, making budget and staffing decisions. For a Senior Director role, a minimum of 7 years is required. Clear leadership experience managing teams and providing direct supervision to multiple employees, ability to manage the annual review process, and identify skills gaps.

Skills

• Proven leadership and team management skills, with the ability to coach and direct staff by example.
• Excellent communication skills, both written and verbal, including strong AP writing skills and experience with pitching that yields top-tier press coverage.
• Ability to develop and execute successful PR strategies and crisis communication plans.
• Strong client service and relationship-building abilities, with the skill to persuade and coach the C-suite.
• Deep understanding of the media landscape, tech journalism, and B2B industry sectors, with established media contacts.
• Competent in managing multiple projects and deadlines in a fast-paced environment, demonstrating success in quick-turn projects and deliverables.
• Proficiency in inclusive communication, regular reporting, and effectively managing team workflow and project progress.
• Experience with product launches and visual communication in pitching, marketing, and reporting.
• Ability to coach writing, adhering to style, mechanics, and nuances of language.
• Capability to be managed and to manage up, and to participate in and drive culture in an all-remote environment.

The Perks

• Competitive benefits package—including medical/dental/vision support, vacation/sick time/paid time off for important holidays, 401(k), Work Out Wednesdays, flexible working arrangements (i.e., working from home), and Summer Fridays.

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